Case Study:
How an $8B Global Orthopedic Manufacturer Transformed Its RFP Process with Curvo

Responding to RFPs was a challenge for this orthopedic device leader. Their process was reactive, lacked the right data to evaluate opportunities, and didn't foster strong partnerships with health systems. They needed a better way to assess opportunities and present compelling, data-backed proposals.

The Challenge

• Understand the full scope of each RFP
• Deliver professional, strategic responses
• Educate buyers on their product portfolio and value proposition

The Curvo Solution

With Curvo, the manufacturer:

• Used embedded benchmarking and cross-referencing to highlight competitive advantages
• Applied construct analysis for a deeper, more strategic approach
• Leveraged real hospital utilization data to present tailored conversion opportunities

Download the full case study to see how data-driven RFP responses can elevate your success.